Behind the scenes at Scary Fast: Apple's keynote event shot on iPhone and edited on Mac
Apple's keynote events are always a spectacle, but the company's recent "Scary Fast" event was particularly impressive, given that it was shot entirely on iPhone and edited on Mac.
This was a bold move from Apple, but it paid off handsomely. The event video was visually stunning, and it showcased the power and versatility of the iPhone and Mac as creative tools.
So, how did Apple do it?
Choosing the right hardware
The first step was to choose the right hardware. Apple selected the iPhone 15 Pro Max as its main camera, and it used a variety of professional accessories to get the most out of it. This included a SpaceCam rig, which allowed the team to create complex shots and smooth camera movements.
Apple also used a variety of other equipment, such as gimbals, dollies, and lighting rigs. This helped to ensure that the footage was professional-quality and looked its best.
Shooting the event
The event was shot at Apple Park, and it involved a variety of different locations and shots. The team used the iPhone 15 Pro Max to capture everything from close-ups of the presenters to sweeping drone shots of the campus.
One of the challenges of shooting the event was the low light conditions. However, the iPhone 15 Pro Max's improved low-light performance made this possible. The team was also able to use Apple Log to capture more dynamic range, which gave them more flexibility in post-production.
Editing the event video
Once the footage was shot, it was edited on a Mac using Final Cut Pro. The team used a variety of editing techniques to create a visually stunning and engaging video. This included color grading, sound mixing, and motion graphics.
The team also took advantage of the iPhone 15 Pro Max's ProRes codec, which allowed them to edit high-quality footage without sacrificing performance.
The final product
The final product was a visually stunning video that showcased the power and versatility of the iPhone and Mac as creative tools. The video was also engaging and informative, and it helped to generate excitement for Apple's new products.
What this means for creators
The fact that Apple was able to shoot and edit its keynote event entirely on iPhone and Mac is a testament to the power and versatility of these devices. It also shows that creators no longer need to spend a lot of money on expensive equipment to produce high-quality content.
With the iPhone 15 Pro Max and a Mac, creators can create professional-looking videos, photos, and music without breaking the bank.
Here are some additional insights from the team behind the Scary Fast event video:
Shooting in low light: The team used a variety of techniques to shoot in low light, including using a SpaceCam rig and Apple Log. They also used the iPhone 15 Pro Max's Night mode to capture close-ups of the presenters.
Capturing dynamic range: The team used Apple Log to capture more dynamic range in their footage. This gave them more flexibility in post-production when color grading.
Editing with ProRes: The team used the iPhone 15 Pro Max's ProRes codec to edit their footage. This allowed them to edit high-quality footage without sacrificing performance.
Working with a team: The team worked closely with each other throughout the production process. This helped to ensure that the video was consistent and met all of their creative goals.
Overall, the Scary Fast event video is a great example of what is possible with the iPhone and Mac. It is also an inspiration to creators everywhere, showing that they can create professional-looking content without spending a lot of money on expensive equipment.